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Rand Fishkin

A List of Every Website Statistic Publicly Available

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.

Admitedly, this is an ambitious list, but it's also a worthwhile one. Below, I've attempted to lay the foundation for every piece of website data available to marketers, researchers and the curious. Competitive analysis experts, welcome to data paradise:

Technical Data

Ownership/Hosting Data

Statistics/Popularity Data

  • Alexa Rank - via Alexa
    (e.g. SEOmoz @ Alexa - 864th most popular site)
  • Alexa Reach - via Alexa
    (e.g. SEOmoz @ Alexa - 1395 per million users)
  • Alexa Page Views Estimate - via Alexa
    (e.g. SEOmoz @ Alexa - 2.7 per user)
  • Google Trends Data - via Google Trends
    (e.g. SEOmoz - no data; only available for highly searched-for domains)
  • Compete Snapshot - via Compete.com
    (e.g. SEOmoz - 5854 visitors in August, ranked #204,215th most popular site; no direct linking in)
  • Ranking.com Rank - via Ranking.com
    (e.g. SEOmoz - 26,741st most popular site)
  • Netcraft Ranking - via Netcraft
    (e.g. SEOmoz - 20,319th most popular site)
  • Bloglines Subscribers - via Bloglines Feed Search
    (e.g. SEOmoz - 448 subscribers)

Search Engine Indexing Data

Link Data

  • Yahoo! Link Data - via Yahoo! Site Explorer
    (e.g. SEOmoz - 187,234 external links)
  • Technorati Link Data - via Technorati
    (e.g. SEOmoz - 8,961 links from 2,541 blogs)
  • MSN Link Data - via Live.com
    (e.g. SEOmoz - 107,512 external links)
  • Google Link Data - via Google (note that this information is purposefully inaccurate)
    (e.g. SEOmoz - a uselessly erroneous 2,370 links)
  • Google PageRank - via RankAlert (shows for all 72 datacenters)
    (e.g. SEOmoz - PR 5/10 or 6/10 depending on DC)
  • Exalead Links - via Exalead
    (e.g. SEOmoz - 4,308 external links)

Social Tagging Data

Third-Party Trust Metrics

Important Directory & Site Listings

Press & Media Mentions

Wow... That took a bit longer than I expected and now it's 2am... You'd think I'd learn not to start ambitious blog posts at midnight. So, dear readers, any others to share?

p.s. I almost forgot that today is the SEOmoz blog's official 2-year anniversary. Happy B-day blog :)

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